HISTORY

THE ORIGINS 

FRMODA S.r.l was founded in 2007 at first as a small store of 70sqm in Cologne, a small town near Brescia, Italy by Luigi Bertoli and Claudio Salogni, partners able to project themselves into the future to devote themselves immediately to the online sales channel preceding the trends of the following years.

It was in 2011 when the first e-commerce was launched, allowing FRMODA to expand its horizons, but it was in 2014 that the successful business model became concrete thanks to the launch of the FRMODA website, a real multi-brand e-boutique initially focused on the sale of clothing, shoes, bags, and high fashion accessories. During the same year, the headquarters were moved to Pontoglio and expanded to 240m².

THE TURNING POINT

2017 resonates as a real turning point year: after investing in marketing and organization, the founders decided to focus on the online sale of a very interesting niche that of artistic perfumery, thus gradually defining their corporate identity.

To gain skills and experience in this sector, FRMODA entered the capital of Cadeaux La Maison de Fragrance, historic perfumery in Corso Trieste in Ponte di Legno, arriving in 2018 to launch the Beauty section on FRMODA and inserting important brands such as Tom Ford, Alchimista, Carner Barcelona, Farmacia SS. Annunciata, Francesca dell'Oro, Nobile 1942, Perris Montecarlo, Masque Milano, Kilian.

While the beauty category enables the e-boutique to grow its turnover every month with double-digit percentages, in 2019 the commercial activities that allow making direct agreements with important international brands in the fashion sector continued, we mention some of them: Alberta Ferretti, Balmain, Chiara Ferragni, Dsquared2, EA7, Emporio Armani, Fred Perry, GCDS, Karl Lagerfeld, Marcelo Burlon, MCQ Alexander McQueen, Mou, Moschino, Palm Angels, Philippe Model, Philippe Plein, Sophia Webster, Veja, Versace Jeans Couture.

THE FOUNDATION FOR THE FUTURE

2020 is an important and decisive year for the history of FRMODA: online sales are boosted due to the global pandemic and in the same year the new operational headquarters is inaugurated, covering a total area of about 6,000 square meters. The headquarters includes offices, a shooting room, a logistics hub, and a large square for loading and unloading of goods.

In 2022 an ambitious project is carried out: the new version of the FRMODA platform is released, completely rethought in favor of marketing automation, customer satisfaction to ensure better navigation and a more personalized and unique sales experience.

The launch of the new platform brings with it new product categories and types of goods: from cosmetics - by establishing agreements with important realities of the world of beauty - to the sunglasses category, high-end jewelry, fine wine, and champagne section.

Constant in its growth, FRMODA expands its staff managing to face the future with enthusiasm, passion, and dedication. To this day, it is committed to expanding the choice of designers, from the most emerging to the most influential and eco-friendly ones, to offer a wide range of choices to all its customers.

 

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